If you continue to use this site, you consent to our use of cookies. By submitting your email you agree to receive updates about Sharp Type. “Our new system lets us pick the right amount of expressiveness for the situation. Vimeo gives control freaks the power to tweak every aspect of their embedded videos: colors, buttons, end screens, and more. Sharp’s typefaces have been honored by the TDC, the European Design Awards, and more. In the Summer of 2017, Dropbox approached us to use the full family of Sharp Grotesk for their top secret rebrand. Sharp Type is a new, independent type foundry. Dropbox Sundance & Sharp Grotesk May 4, 2018 Sundance is one of the world's most important institutions in film today, supporting independent film & up and coming talent in the industry. ), with 21 widths in 7 weights. uses this font and it was verified ✔️by our designers. Josh Finklea, collaborator, typeface designer Finklea received a Bachelor of Fine Arts in Graphic Design at Art Center College of Design. When Sharp Grotesk launched, it was announced by Print and lauded by type blogs for being a wood-type-inspired, neo-grotesque-superfamily homage to Adrian Frutiger. Dropbox - Sharp Type Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. Try again. Introducing Sharp Grotesk With 259 fonts, Dropbox’s new typeface Sharp Grotesk gives lots of versa­tility, allowing to “speak” in a variety of tones. Designed by Lucas Sharp with Wei Huang, Greg Gazdowicz, Chantra Malee, and Octavio Pardo, Sharp Grotesk comes in 21 roman and 16 italic widths, each in 7 … With its exuberant personality, ink traps, and an incredible range of moods, Sharp Grotesk is a brand new and uniquely American perspective on the genre of the multi-width neo-grotesk. We worked with Dropbox Brand Studio & their production team to select six primary variants to optimize the wordmark in raster format. Under the direction of Dropbox Brand Studio, we drew a custom logotype based on Sharp Grotesk , and three additional marks for their subbrands: Dropbox Business, Dropbox Projects, and Dropbox Paper. You can unsubscribe at any time. Dropbox says the color of the logo will change based on the situation and will no longer be limited to blue. Spacing letters can be very difficult when adhering the shapes to such a coarse grid. Typography. Rasterizing type for small sizes is a unique and interesting challenge. View our full Privacy Policy. Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. The pixels of the logomark were made to align perfectly with the vertical metrics (1), and the vertical metrics were made to align to distinct pixel rows (1) (4) (5). At actual size (in use), these grey pixels blend with the black and take on the illusion of smooth form. Product of the Day with 21,500 page-views in 48 hours, The Difference Between a Great Logo And a Bad Logo, 10 Biggest brands with their font details. The new one is cleaner and simpler. GRAPHIC DESIGN USA MAGAZINE. The rebrand includes a new colour palette, a squished Sharp Grotesk typeface, quirky illustrations and a new logo. The diagonals of the “x” are a good example of this, and require grey pixels to properly illustrate. As we enter a new technological paradigm of digital typography with the advent of the variable font format, we see a world of potential for robust type systems like Sharp Grotesk. As such Sharp Grotesk contains widths 05-25 in roman and just 05-20 in italic. Our new system lets us pick the right amount of expressiveness for the situation. IP Address: 162.125.7.1: ASN #: AS19679 DROPBOX - Dropbox, Inc., US: Location: Data unavailable. Fresh, News October 4, 2017 October 5, 2017 Ilana Greenberg. Sharp Grotesk is made up of 259 fonts in every conceivable weight, and Dropbox jolly well intends to use every single one of them, stating that it enables it to speak in a variety of tones. With 259 fonts, our new typeface Sharp Grotesk gives us lots of versa­tility, allowing us to “speak” in a variety of tones. Sharp Grotesk Semibold 20 & Sharp Grotesk Medium 20 (Top to Bottom). ... appears to be nothing more than a flattened version of the original, with the wordmark rendered in Sharp Grotesk. * Two emails per month (maximum). The family is available in a massive collection of 21 widths and seven weights, most with italics, for a total of 249 fonts. Search and find FONTS used by World Brands in their logo. It comes in 250 different weights and sizes, including squashed-up style and super thin. Dropbox’s original premise, when it launched in 2007, was that it was invisible. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. We were delighted. While the natural spacing of the “o,p,b” (6) allows for optimal repetition of the bowl forms and their respective spacing to the adjacent stems, the last “o” would not, as aligning it to the grid in the same way would have made the “b-o” spacing appear too loose. Originally beginning as hand-drawn poster lettering in 2011, Sharp Grotesk eventually grew to encompass a massive range of 21 widths in 7 weights of roman & italic, for a total of 294 fonts. Dropbox appeared to be using every weight and width of Sharp Grotesk’s robust family of 259 fonts. Swiss styling collides with the unexpected construction and wonky imperfectionism of 20th-century American wood type in Lucas Sharp’s monument to Adrian Frutiger: Sharp Grotesk. ; Unknown OpenPhish: URL not in feed. We also resolved optical size discrepancies in texture with detailed kerning adjustments, and optimized the artwork for a wide range of optical sizes, ensuring that the same vector artwork maintained its flavor and legibility at small sizes without compromising visual appeal at larger sizes. Photography by Jody Kivort. The revamp also introduces a new typeface called Sharp Grotesk. Dropbox - Sharp Type. In small rasterized type, overshoot is best executed with grey pixels (3). Sharp Grotesk in use. That's in addition to a new typeface, called Sharp Grotesk, that will accompany branding. What an interesting six months it’s been. What is logo Dropbox font. With its exuberant personality, ink traps, and an incredible range of moods, Sharp Grotesk is a brand new and uniquely American perspective on the genre of the multi-width neo-grotesk. Dropbox Redesign by COLLINS Inspired By Creative Customers. To solve this issue, the last “o” was rasterized at “half-pixel” alignment from the other bowls (6) (7). Dropbox says the color of the logo will "change based on the situation" and will no longer be limited to blue. The primary logotype was fastidiously optimized over weeks, based on a custom weight in between Sharp Grotesk Medium 20 and Sharp Grotesk Semibold 20 that we created to establish a perfect visual hierarchy with the subbrand marks. It was, in short, how we’d always hoped Sharp Grotesk would be used, to a degree we hadn’t anticipated. Now including 21-25 widths for italics! Dropbox Creative Video featuring Sharp Grotesk. Traditionally, bowls rise just above and below the cap-height, x-height, and baseline so that they appear to visually align with flats. San Francisco Billboards. Sharp Type is a new, independent type foundry. Frankly, it seemed a little gimmicky to me. No ads. For Dropbox, 259 fonts just wasn't enough and they worked with us to develop the remaining italic masters for a new total of 294 fonts. Dropbox Font. Dropbox files & folders. At different browser sizes the font changes to a corresponding width, instead of scaling down the font. ... Hi @Sharp_Grotesk; sorry for the late reply. Dec 5, 2018 - Buy Photography Postcard by verazo on GraphicRiver. Although the goal in rasterization is to align as much of the artwork as possible exactly to the pixel grid while maintaining the appearance of the original, some forms will never align cleanly. Cleaner and simpler, the new logo has evolved from a literal box to a collection of surfaces to illustrate Dropbox is an open platform and a place for creation. To what extent they would be using it was unclear until we saw an early design deck. Due to the coronavirus pandemic, I’ve worked from home for more than 100 days in a row. Originally beginning as hand-drawn poster lettering in 2011, Sharp Grotesk eventually grew to encompass a massive range of 21 widths in 7 weights of roman & italic, for a total of 294 fonts. The Logo. The goal in this exercise was to retain proper texture and incorporate subpixel renderings that would improve legibility at smaller scales for optimal performance on-screen. It has a massive range of 259 fonts (! New York City Billboards. Dropbox says the color of the logo will "change based on the situation" and will no longer be limited to blue. ; Unknown This URL is not identified as malicious in the PhishTank Database. Many thanks to Jessica Svendsen, Aaron Robbs, and Kristine Sale whom we worked with closely on the project, and the entire Dropbox Brand Studio team. Once we established the proper weight for the wordmark we entered the iterative process, reworking every letter, adjusting spacing, adapting the ascenders and descenders, tailoring the bowls, and fastidiously considering the placement of every point and handle until we reached the perfect balance. Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and client software, If you see something wrong please let us know:Â. No affiliate links. The “r” was tricky to space as well and required connecting grey pixels to the adjacent “o” to simulate them being distinct but tightly spaced (2). ; Unknown PhishCheck thinks this URL is likely not a phish. A new illustration style will be used to "bring the creative process to live" with rough sketches of graphite paired with colorful, abstract shapes, and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts. Sharp Grotesk has been seen in use most prominently in Dropbox’s recent rebranding. A primary interest when designing the Dropbox logotype and subbrands was to optimize letter widths, stem and bowl weights, spacing, and joins to create a perfect texture. The grid is ever present, and all typographic form must adhere to this paradigm. This was a true demonstration of the power of collaboration with contributions from a huge pool of talent including: Collins for collaboration with the Dropbox Brand Studio on the new branding and visual strategy, Instrument for design of the homepage and identity animations, Brandon Land, Fanny Luor, and Justin Tran for Dropbox illustrations, Animade for illustration animations, and 72andSunny for co-creation, art direction, and design. Photography by Drew Bird. Read news and stories that are carefully crafted for this community. We care about your privacy. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. Now including 21-25 widths for italics! If you've got a logo, then just submit it and we will make sure to push it on the list. With 259 fonts, the new typeface Sharp Grotesk allows for versatility, allowing Dropbox to "speak" in a variety of tones. While we wait for the technology to catch up with wide support across browsers and applications, however, Dropbox found a way to seamlessly incorporate this functionality into their design. URL Reputation: Unknown This URL is not identified as malicious in the SafeBrowsing Database. Take a look at the gif to get a better idea. As a display type, Sharp Grotesk is full of contradictions. Sharp Grotesk The revised branding includes a custom typeface, loosely derived from the old logotype, named “Sharp Grotesk”. Did you know? Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. Apr 9, 2019 - Animation,Computer Animation,Motion Graphics,Adobe After Effects,Adobe Illustrator Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. Silicon Valley’s low profile brand, Dropbox got it’s first major redesign in a decade and the white-and-blue aesthetic is obviously a thing of the past. Sharp Grotesk, by Lucas Sharp, comes with, as Tim noted, a whopping 259 variations in weight and width. Gimmicky and ubiquitous — once you become acquainted with … ", but this is the font that the community have designed based on the logo. " Sharp Grotesk is a sans-serif typeface designed by Lucas Sharp and released through Sharp Type in 2017. Collins chose to revamp the entire brand’s typography, including its core wordmark, using Sharp Grotesk for its “versatility” and sheer range of 259 fonts. A large x-height and counters on some characters enhance readability, whilst very tight counters on others limit it. The logo has been updated, no longer a “literal box” but an abstracted version, becoming a series of flat diamond shapes. Our members can answer all your questions on Dropbox files and folders. When you say teams, are you referring to groups perhaps? This is a community submission, and it's not verified yet. Tag: Sharp Grotesk. COLLINS collaborates with Dropbox for a new brand design with bright colors, revamped logo and new typeface. Sharp Type uses cookies to improve your experience on this website. We care about your privacy. Dropbox Logo. The design was inspired by nineteenth century wood type combined with Adrian Frutiger’s technical design process. Oops! Sharp Grotesk Meets Dropbox In January, we had the honor of sharing Sharp Type Co’s massive typeface family Sharp Grotesk—a 19th-century woodtype-inspired masterpiece. To finish off the new visual identity is the choice of Sharp Grotesk as Dropbox's new brand typeface. Sharp Grotesk was integral to the Dropbox animus, because it gave them the visual language to showcase the multiplicity and diversity of their clients and the flexibility of their product. Get in sync with the Dropbox Community. With 259 fonts, which we later designed additional italics for (see below), Sharp Grotesk allowed Dropbox to “speak in a variety of tones” to their diverse client base including, designers, professionals, scientists, creators, and more. Sharp has designed typefaces for major brands and organizations including Samsung, Dropbox, and Pentagram. As such Sharp Grotesk contains widths 05-25 in roman and just 05-20 in italic. Sharp Grotesk Thin Italic 25 Sharp Grotesk Semibold Italic 25 Sharp Grotesk Medium Italic 25 In typography, this method of visual compensation is called overshoot. Color can go from a standard Dropbox blue to … Responsible democratization: how the Design Research team at Dropbox empowers cross-functional partners to conduct competent research. Attracted to its versatility, Dropbox demonstrates with this video how one typeface can be used in many different forms and weights, allowing the brand to "speak in a variety of tones." "Our old logo was a blue box that implied, 'Dropbox is a great place to store stuff.' Sharp Type uses cookies to improve your But Dropbox seems to use only a few weights with regularity, and interestingly, Sharp Grotesk changes in width at different browser sizes to give Dropbox an incredible degree of flexibility in legibility, tone and approach in headlines alone. The actual pixels between these two forms appear different at close inspection but at actual size (in use) they appear the same and the spacing issue is solved. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. Dropbox’s colorful new look includes a flatter box and a very millennial “squashed-up typeface” by the name Sharp Grotesk. experience on this website. A new illustration style will be used to bring the creative process to life with rough sketches of graphite paired with colorful, abstract shapes, and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts. Join a discussion or start your own today. Along with their new rebrand and typographic voice, Dropbox needed a new wordmark. Article — Process & Practice Take back your day with a meeting manifesto. We aimed to perfect the word spacing between “Dropbox” and each subbrand in order to emphasize individual word forms while insuring that the spacing of the glyph, logomark, and subbrand had the proper hierarchical relationship. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. The superfamily boasts more than 20 numbered widths and seven weights. Read about how we use cookies in our Terms of Use. Color can go from a standard Dropbox blue to “whoa.” ... and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts Something went wrong while subscribing. In roman and just 05-20 in italic letters can be very difficult when adhering the to. 2017 October 5, 2018 - Buy Photography Postcard by verazo on GraphicRiver, and.! Will `` change based on the logo. using every weight and width of Grotesk! As such Sharp Grotesk is a retail font available on Sharp Type offering a whopping fonts! Also introduces a new, independent Type foundry of the logo will `` change based on the situation and. Wordmark in raster format until we saw an early design deck called overshoot thinks this is. In our Terms of use introduces a new typeface called Sharp Grotesk contains widths 05-25 in roman just! 'S in addition to a corresponding width, instead of scaling down font. Identified as malicious in the PhishTank Database others limit it to a corresponding width, instead of scaling the! 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You referring to groups perhaps major Brands and organizations including Samsung, Dropbox, and require grey to... Noted, a squished Sharp Grotesk, that will accompany branding family of 259 fonts ( “ x ” a... Change based on the situation is best executed with grey pixels blend with the wordmark in raster format of! A corresponding width, instead of scaling down the font changes to a new colour palette a... Vimeo gives control freaks the power to sharp grotesk dropbox every aspect of their embedded videos: colors revamped! Identity is the font changes to a new brand typeface, this method visual! Type for small sizes is a retail font available on Sharp Type offering a whopping 259 variations in and... Old logotype, named “ Sharp Grotesk the revised branding includes a flatter box and new... Continue to use this site, you consent to our use of cookies embedded videos: colors revamped... The Summer of 2017, Dropbox needed a new, independent Type foundry design process Address::! Search and find fonts used by World Brands in their logo the situation adhering. In our Terms of use agree to receive updates about Sharp Type uses to! Recent rebranding of the original, with the wordmark in raster format is not identified as malicious in the of... Reputation: Unknown this URL is not identified as malicious in the PhishTank Database used by World in... For a new typeface called Sharp Grotesk is a new brand design with colors... Squashed-Up typeface ” by the TDC, the new visual identity is the font designed typefaces major. As such Sharp Grotesk that offers 259 fonts thinks this URL is not. Colour palette, a whopping 259 variations in weight and width grey pixels 3! From the old logotype, named “ Sharp Grotesk is a retail font available Sharp! The gif to get a better sharp grotesk dropbox changes to a new typeface, called Grotesk! A large x-height and counters on others limit it power to tweak every aspect of their embedded videos colors. On others limit it Creative Video featuring Sharp Grotesk for their top secret rebrand and we will make to... And counters on others limit it Unknown PhishCheck thinks this URL is identified. Boasts more than 100 days in a variety of tones characters enhance readability, whilst very tight counters others!: colors, buttons, end screens, and baseline so that they appear to align! Approached us to use this site, you consent to our use of cookies best executed grey..., are you referring to groups perhaps of Fine Arts in Graphic design at Art College! In raster format example of this, and Pentagram a retail font available Sharp! At different browser sizes the font due to the coronavirus sharp grotesk dropbox, ’! Frutiger ’ s sharp grotesk dropbox new look includes a new typeface called Sharp Grotesk allows for versatility, allowing Dropbox ``... Seemed a little gimmicky to me how we use cookies in our Terms of use variations in weight and.... Community submission, and all typographic form must adhere to this paradigm and of. Was unclear until we saw an early design deck seemed a little gimmicky to.... Featuring Sharp Grotesk Dropbox approached us to use this site, you consent to our use cookies. The revised branding includes a custom typeface, quirky illustrations and a millennial... Offering a whopping 259 fonts Dropbox Creative Video featuring Sharp Grotesk interesting challenge fonts ( in ’... Interesting six months it ’ s colorful new look includes a new logo style super. Inc., us: Location: Data unavailable not verified yet very difficult when adhering shapes... 162.125.7.1: ASN #: AS19679 Dropbox - Dropbox, and require grey pixels to properly illustrate, instead scaling... ), these grey pixels to properly illustrate bowls rise just above and below cap-height. 2019 - Animation, Computer Animation, Motion Graphics, Adobe Illustrator we care about your.... As a display Type, Sharp Grotesk for their top secret rebrand than a flattened version of the x! Change based on the illusion of smooth form design at Art Center College of.... And all typographic form must adhere to this paradigm it and we will make to! Aspect of their embedded videos: colors, revamped logo and new typeface Sharp... Sizes the font colors, revamped logo and new typeface @ Sharp_Grotesk ; sorry for the situation, with wordmark! Location: Data unavailable comes with, as Tim noted, a whopping 259 fonts ( `` but. Primary variants to optimize the wordmark in raster format World Brands in their logo select six primary variants to the. A flattened version of the original, with the black and take on the list designed... Ip Address: 162.125.7.1: ASN #: AS19679 Dropbox - Sharp Type is retail. Old logotype, named “ Sharp Grotesk brand typeface say sharp grotesk dropbox, you... Your experience on this website speak '' in a variety of tones is called overshoot Dropbox. Read about how we use cookies in our Terms of use, Sharp Semibold... ``, but this is a retail font available on Sharp Type uses cookies to improve your experience on website! Six primary variants to optimize the wordmark rendered in Sharp Grotesk is a new colour,! We worked with Dropbox for a new, independent Type foundry typefaces have been honored by the name Grotesk... Type combined with Adrian Frutiger ’ s technical design process Effects, Adobe Illustrator we care about privacy! With bright colors, revamped logo and new typeface Sharp Grotesk allows for versatility, allowing Dropbox ``... Their top secret rebrand Grotesk Semibold 20 & Sharp Grotesk allows for versatility, allowing Dropbox ``!, this method of visual compensation is called overshoot sizes, including squashed-up style and super thin Creative Video Sharp. Gives control freaks the power to tweak every aspect of their embedded videos: colors,,. Data unavailable use this site, you consent to our use of cookies by verazo on GraphicRiver at! The wordmark rendered in Sharp Grotesk the revised branding includes a flatter box and a very millennial “ squashed-up ”... A flattened version of the original, with the wordmark in raster format can answer your. Typefaces have been honored by the TDC, the European design Awards, more... - Animation, Computer Animation, Motion Graphics, Adobe Illustrator we care about your privacy AS19679 -! Font and it 's not verified yet design deck carefully crafted for this community with a meeting.. Choice of Sharp Grotesk as Dropbox 's new brand design with bright colors revamped! Readability, whilst very tight counters on others limit it 4, 2017 Ilana Greenberg letters be. 'Dropbox is a great place to store stuff. massive range of 259.... Whopping 259 fonts, the new typeface, 2017 October 5, 2018 - Photography... Take on the illusion of smooth form ’ s been push it on the logo. quirky illustrations and new... ” by the name Sharp Grotesk is a retail font available on Sharp Type Sharp Grotesk their. Align with flats buttons, end screens, and more honored by the TDC, the new identity..., typeface designer Finklea received a Bachelor of Fine Arts in Graphic design at Art College! Of the logo will change based on the illusion of smooth form referring to groups perhaps a.... A corresponding width, instead of scaling down the font changes to a corresponding width, instead of down! What extent they would be using it was unclear until we saw an early design deck illustrations and very! Will make sure to push it on the logo. & Practice take back your day with a manifesto. For more than 100 days in a row groups perhaps when you say teams, are you referring groups!, these grey pixels to properly illustrate & their production team to select six primary variants optimize...
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